Introduction to Focus
All content on-chain, controlled by your wallet.
3/24/20241 min read
1. All content on-chain, controlled by your wallet
Unlike with a traditional social network, all user content on Focus is stored directly on-chain, end-to-end encrypted where needed, meaning nobody can ever censor your content. This means that posting, following, messaging, trading, and all social primitives are controlled solely by users’ public/private keypairs, which they automatically get when they create an account. This has the added benefit that all content is automatically digitally signed by users’ private keys, making users’ identities impossible to forge or spoof, no matter how advanced generative AI becomes. With Focus, you can finally own your content and your identity just like you own your Bitcoin.
New ways to monetize. On the surface, Focus looks like Twitter but with anonymous crypto-enabled monetization mechanics that include paid reposts (aka decentralized ads), paid messages, unlockable content, subscriptions, and a feature we call Creator Coins that lets you invest directly in other creators’ revenue streams. In addition, because all content is on-chain, Focus pioneers uncensored generative AI to allow users to simulate new content from their favorite creators, both text and images, again leveraging crypto for anonymous, censorship-resistant payments. Furthermore, because all accounts on Focus are also crypto wallets, Focus introduces new feed algorithms based on wallet balance that are much more resistant to bots and gaming than traditional social network signals.
No company, just coins and code. Unlike traditional social networks, where a small group of venture capitalists and shareholders capture all the value, 100% of all fees are distributed directly to the holders of $FOCUS tokens, which anyone can buy and earn from day one. There is no equity and no for-profit entity behind Focus. Tokens will be purchasable and directly tradeable on the DeSo DEX, a fully decentralized on-chain order-book exchange, via the Openfund client. Notably, $FOCUS tokens are also used to incentivize early adoption via a novel viral mechanic we call The Social Airdrop…